The new app attracted over 100 million user sign-ups in less than a week, but it still lacks many of the features popular on Twitter and other platforms, including direct messaging and a robust search function, CNN reported.
Twitter has been struggling long before Threads, though within the first two weeks, the struggle of the social media giant, twitter, has been a lot more noticeable to the public. It is estimated that the company will lose around 1 to 2 billion in revenue during the third and forth quarter of 2023 as some advertisers might choose to go to Threads.